MindSquare, is the
dedicated research platform
for "MROC" for the
extraction of consumer
insights.
-
point01
Compatible
with any type
of MROC -
point02
Dedicated
functions
and UI -
point03
Supported
by experienced
MROC
researchers
01 voice
Benesse corporation ,Inc.
Thank you very much for conducting the MROC survey over the two month period. It was very fruitful and provided us with a valuable opportunity to revise our concept and consider the best solution. Thank you again and we look forward to working with you again in the future.
ASAHI-SHUZO SAKE BREWING CO., LTD.
Thank you for conducting the MROC over a long period of three months, both day and night. It was very informative to be able to hear the real voices of consumers online and to interact with them directly. We also feel that we can utilize the information in many different ways. We look forward to working with you again in the future.
02 what's mroc
MROC, which stands for Marketing Research Online Community, is a hybrid research methodology that creates an online community dedicated to research through dialog and interaction.
By conducting questionnaires and interviews within the community, and by observing the behavior and activities of participants inside and outside the community, MROC is a research method that allows us to explore consumer insights and context, and gain insights to solve problems.
What is Mind Square
MindSquare is 10INC.'s unique all-in-one research platform for all types of MROCs
There are various types of MROCs, from short to long term, problem solving, co-creation, fan communities, etc. The basic premise in the implementation of MROC is to design according to the theme and objectives of the study and to determine the target audience. In addition, "community activation", "efficient operation" and "effective topic design" are key to the success of the study. To achieve these goals, MindSquare is a comprehensive MROC platform with functions and UI that promote interaction among participants, foster engagement, aggregate and analyze real-time response results, provide convenient notification/reminder settings, and offer a variety of question formats. Multilingual support is also available.
Choose MindSquare for MROC
03
problem
Common marketing
and research challenges
- Lack of connection between
the multiple
surveys being conducted - Have done MROC before
but without
good results - Inability to track consumer
and market
changes in real time - Want to address
multiple research issues
in one survey - Sometimes there is
a need for more
information after the research is done - Want to do both quantitative
and
qualitative analysis
04 solution Marketing research that can be done with MindSquare
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Quantitative verification
x
qualitative in-depth researchCompared to individual or group interviews, surveys can be conducted with a large number of people at the same time, to provide a more complete picture of the target market and consumers. It is also suitable for initial research in new or overseas markets, as it allows for an interactive and qualitative approach that is not possible with quantitative research.
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Job extraction and
customer journey
typologyJob Theory is one of the marketing frameworks which is based on the idea that "customers will buy any product or service that solves a job (task)". MROC is the most appropriate method for this Job Theory. Participants are asked to structurally organize each element of their relationship with the target product or service along a time line from their memory, which can then be dug deeper for further understanding. It is possible to create and classify high quality customer journeys because it can reveal not only the factors and drivers of liking or disliking a product/service, but also its context and jobs.
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Agile research
Not only can the community conduct evaluations of the actual use, satisfaction, and concept of existing products and services, but it is also possible to obtain re-evaluations of concepts that have been modified based on the results within the same community. This can be repeated many times, making it possible to conduct research that is very compatible with agile research methodology.
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Qualitative tracking and
test evaluationChanges in customer and target consumer awareness and behavior can be tracked in real time. It is also effective for asking about impressions of a product or service that have been used over a period of time, or for identifying impressions or evaluations that have changed during use. It is possible to consider not only the impressions, but also the process that led to them.
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An approach that is
relevant to today's timesBecause the survey is essentially online, it can be conducted without the influence of COVID, area of residence, or time constraints. Moreover, because participation is anonymous, sensitive topics such as illness, minority issues, and financial difficulties can be expressed honestly, and the interactions among participants can lead to truths that are not revealed in everyday life.
05 case
-
Point01
Consumer understanding & concept evaluation
- PURPOSE
- Refine concept of new services and create target personas
- RESPONDENT
- 60 general consumers
- PERIOD
- 4 weeks (about 10 topics in total)
In order to develop a new service, the consumer's lifestyle and related concerns were first identified. An evaluation of the service concept was then conducted based on this hypothesis. Based on the results, a workshop was held with relevant parties to revise the concept, which was then re-evaluated and finalized by the community. Through this series of activities, core consumer targets were extracted and personas were created.
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Point02
New product development
- PURPOSE
- Identify product development needs for the younger generation
- RESPONDENT
- 80 Gen Z
- PERIOD
- 3 months (about 12 topics in total)
To gain a full understanding of Gen Z, they were extensively interviewed about their lifestyles and values, and their daily use of products was realistically observed through diary entries in related categories. Samples were then sent for at-home testing and a new product idea contest (with prize money) was held to encourage participants to share their opinions and provide suggestions for future product development.
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Point03
Fan Community
- PURPOSE
- Staying connected with customers to get their honest opinions and conduct timely surveys on topics of interest to them.
- RESPONDENT
- 120 fans of the target brand
- PERIOD
- Long term (about 1~2 topics per week)
The community is formed to address various issues, large and small, that arise from time to time. The survey is used for a variety of purposes, such as conducting quick surveys, getting an immediate overview of unexpected events, generating hypotheses before conducting large-scale surveys, or enriching and supplementing survey results. Because it is able to foster and maintain a high quality community over time, the quality and volume of responses is very good, and it is used as an alternative to ad hoc surveys.
06 function MindSquare features and functions
-
Unlimited number of
questions!
Free question setting,
including voting formatYou can freely set up topics (questions) in voting format, free answers, rankings, matrix questions, sentiment questions, etc.
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Multiple reactions and
button functionsThe system is equipped with reaction buttons such as "Like" and "Nice" that match the feelings of the user.
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UI with the best
selected features,
such as saving answers temporarily,
posting multiple images, etc.The screen is designed in an easy-to-understand format so you can quickly do what you want to do, such as save answers temporarily or post multiple images at once.
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Real-time tabulations
and graphs on the administration screenThe administration screen provides instant tabulations, graphs, and word clouds of collected responses for immediate analysis of results.
Choose MindSquare for MROC
07 support
Our researchers, with more than 10 years of experience in MROC, work as consultants exclusively for your company, providing support according to the objectives and topics you wish to achieve.
08 members Researcher/Consultant
-
CEO
SATO
-
Chief Research Officer
YONEZAWA
-
Director
UMEDA
Under the leadership of the above three executive directors, we have many researchers/consultants in the company.
Choose MindSquare for MROC